Privacy Policy

Effective Date: March 1, 2026  |  Last Updated: March 31, 2026

Premier Realty Group of West TN LLC ("we," "us," or "our") respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains what information we collect, how we use it, and your choices regarding that information.

1. Information We Collect

Information You Provide

  • Contact information: name, email address, phone number, and mailing address when you submit a contact form, property inquiry, or request a home valuation.
  • Property preferences: search criteria, price range, desired features, and location preferences when you set up property alerts or saved searches.
  • Transaction information: details related to buying, selling, or leasing real property when you become a client.
  • Communication records: messages you send us through forms, email, text message, or live chat on our website.

Information Collected Automatically

  • Website usage data: pages visited, listings viewed, search queries, time on site, and referring URLs.
  • Device information: browser type, operating system, screen resolution, and IP address.
  • Location data: approximate geographic location derived from your IP address (city/state level).
  • Cookies and tracking: we use cookies and similar technologies to improve your experience and analyze website traffic. See Section 6 for details.

2. How We Use Your Information

  • To respond to your inquiries and provide requested real estate services.
  • To send property alerts and listing updates that match your search criteria.
  • To notify you of changes to listings you are tracking.
  • To facilitate real estate transactions (showings, offers, contracts, closings).
  • To connect you with vetted service providers (lenders, inspectors, attorneys) when relevant to your transaction.
  • To send transactional and informational communications via email or SMS (with your consent).
  • To improve our website, services, and user experience.
  • To comply with legal obligations and protect our rights.

3. SMS/Text Message Communications

We may send you text messages only if you have provided express written consent by:

  • Checking the SMS consent checkbox on a contact form on our website (prealtygroup.com), or
  • Replying YES to an opt-in request text from our team.

Messages may include property alerts, showing confirmations, transaction updates, and general real estate communications. Message frequency varies (typically 1-20 per month). Message and data rates may apply.

Your phone number and SMS consent information will not be shared with or sold to third parties or affiliates for their marketing purposes.

You may opt out at any time by replying STOP to any message. For help, reply HELP or call (731) 642-6165. See our full SMS Terms of Service for complete details.

4. Information Sharing

We do not sell, rent, or trade your personal information to third parties for their marketing purposes. We may share your information in the following limited circumstances:

  • Service providers: with vendors who assist us in operating our business (email services, website hosting, MLS data providers), subject to confidentiality obligations.
  • Transaction parties: with other parties involved in a real estate transaction at your direction (lenders, title companies, inspectors, attorneys).
  • Legal requirements: when required by law, subpoena, or legal process, or to protect the safety and rights of our company, clients, or the public.
  • MLS: listing data is shared through the Multiple Listing Service in accordance with MLS rules and regulations.

5. Data Security

We implement reasonable technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include encrypted data transmission (SSL/TLS), secure database hosting, and role-based access controls. However, no method of transmission over the Internet is 100% secure.

6. Cookies and Tracking

Our website uses cookies and similar technologies to:

  • Remember your preferences and saved searches.
  • Analyze website traffic and usage patterns (Google Analytics).
  • Provide relevant listing recommendations.
  • Enable live chat functionality.

You can control cookies through your browser settings. Disabling cookies may limit some website functionality.

7. Your Rights and Choices

  • Access and correction: you may request access to or correction of your personal information by contacting us.
  • Email opt-out: you may unsubscribe from property alert emails at any time using the link in each email or by contacting us.
  • SMS opt-out: reply STOP to any text message.
  • Deletion: you may request deletion of your personal information, subject to legal retention requirements.

8. Children's Privacy

Our services are not directed to individuals under 18 years of age. We do not knowingly collect personal information from children.

9. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated effective date. Your continued use of our website after changes constitutes acceptance of the updated policy.

10. Contact Us

If you have questions about this Privacy Policy or your personal information, contact us:

Premier Realty Group of West TN LLC
Phone: (731) 642-6165
Email: [email protected]
Web: prealtygroup.com